BENGAL
Creative Director · Available Worldwide
BobbyBengal
I don't just make things look good.
I build creative that drives growth,
moves culture, and makes people stop.
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Who I Am
Instinct. Execution. Impact.
Creative Director with 10+ years at the intersection of storytelling and strategy — leading campaigns for major labels, global brands, and elite institutions.
I find the story, build the system, and execute at the highest level.
10+
Years Leading CreativeConcept to execution, every channel
75+
Campaigns DirectedMusic, brands, institutions, digital
#6
Billboard Top 10 EDMGrammy-nominated Album of the Year
200M+
Streams WorldwideGlobal campaigns, all platforms
Case Study 01 · Music & Live
Nurko
The Challenge
Scale a rising EDM artist into a globally recognized brand — across releases, tours, and digital platforms — with a consistent creative identity that could grow with his audience.
What I Did
Led full creative direction across releases, campaigns, and live experiences. Built the visual identity, directed content strategy, managed creative teams, and coordinated with labels, management, and distribution partners across every touchpoint.
The Result
200M+ streams worldwide. #6 on the Billboard Top 10 EDM Charts. Featured on Illenium's album nominated for Album of the Year. Sold-out tours across North America and international markets. A global brand identity that scaled with his audience.
Case Study 02 · Institutional
Princeton
University
University
The Challenge
Bring cinematic storytelling to one of the world's most prestigious institutions — modernizing Princeton Athletics without losing the prestige the brand demands.
What I Did
Led creative direction and produced high-end video and campaign content for athletics and institutional campaigns. Elevated storytelling quality and aligned visual output with the institution's brand standards across digital and live event platforms.
The Result
Delivered premium, cinematic content that increased digital engagement and modernized the athletic program's visual presence — breaking new creative ground inside a traditionally conservative institutional environment.
Case Study 03 · Multi-Brand at Scale
75+
Campaigns
Campaigns
The Challenge
Lead creative across 75+ simultaneous campaigns spanning consumer, legal, and digital services — maintaining quality and brand consistency at a volume most creative teams can't sustain.
What I Did
Led creative direction for the full portfolio. Managed a team of designers, editors, and strategists. Built scalable content systems for high-volume production across social, paid, and digital — aligning every output with performance and growth objectives.
The Result
Scaled production significantly while maintaining quality and consistency. Built systems that let teams support more campaigns without increasing headcount — proving creative infrastructure is as important as creative ideas.
What I Do
Services
Creative Direction
BrandCampaignVisual Identity
→
Campaign Development
StrategyConceptExecution
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Video Production & Direction
Music VideoBrand FilmSocial Content
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Content Systems at Scale
SocialDigitalPaid Media
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Brand Storytelling
NarrativeVoicePositioning
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Team Leadership & Management
Creative TeamsProducersEditors
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BELIEF
Creative Philosophy
Why I Do ItThe Way I Do It
01
Brands aren't born. They're built — deliberately.
Every great brand is the result of intentional decisions made at every touchpoint. I don't believe in happy accidents. I believe in systems, consistency, and creative discipline applied at scale.
02
The story is the strategy.
Before I touch a camera, a brief, or a channel plan — I find the story. Because the right narrative doesn't just connect with an audience. It moves them, converts them, and keeps them coming back.
03
Speed without quality is noise. Quality without speed is irrelevant.
I've spent 10+ years building systems that let teams move fast and still make things worth remembering. That balance is rare. It's what I bring to every room I walk into.
04
The best creative directors disappear into the work.
My job isn't to make myself the story — it's to make the brand the story. I lead from behind the lens, behind the brief, and behind the team. The work speaks. I make sure it says the right thing.
What Collaborators Say
The WorkSpeaks. So Do They.
"Bobby has a rare ability to understand an artist's vision and translate it into a campaign that actually moves people. He's not just executing — he's thinking three steps ahead at all times."
Artist Manager — Sony Music Campaign
"Working with Bobby changed how we think about content. He built systems we're still using today. The quality never dipped even when the volume tripled."
Marketing Lead — Consumer Brand Collaboration
"He brought a cinematic sensibility to our institutional content that we didn't think was possible at this level. The team trusted him immediately — and he delivered beyond what we imagined."
Director of Communications — Princeton University
"Bobby is the kind of creative director you call when the stakes are high and the timeline is tight. He doesn't flinch. He just gets it done — and it looks incredible every single time."
Label Executive — International Tour Campaign
NEXT
What I'm Looking For
The RightOpportunity.
01
Role Type
Full-time Creative Director, Marketing Director, or Head of Creative. Open to senior contract engagements for the right brand or project.
02
Industries
Music & Entertainment, Consumer Brands, Digital & E-Commerce, Lifestyle, Healthcare, and Institutional. If the brand has a story worth telling, I'm interested.
03
Location & Format
Based in Miami, FL — operating globally. Open to remote, hybrid, and on-site roles worldwide. Available for international travel for shoots, campaigns, and live events.
04
What Matters To Me
Creative autonomy. A team that moves fast. Work that actually matters. I'm not looking for a title — I'm looking for a place where the work can be great and the impact is real.
The Work
See ItFor Yourself.
A decade of campaigns, content systems, and brand work — all in one place. The portfolio says everything the resume can't.
Visit bobbybengal.com →Opens in a new tab · Full case studies available on site
Worked With
Brands & Labels
I've Built For.
Sony Music
Major Label
Capitol Records
Major Label
300 Entertainment
Record Label
Princeton University
Institution
Withings
Consumer Tech
W2O Group
Agency
LAE Records
Record Label
1SEO Digital Agency
Digital Agency
Epstein Ostrove
Legal Marketing
1Eight
Creative Agency
PRESS
Press & Recognition
The Work Gets Noticed.
“
Bobby possesses a creative flair that can elevate the projects he touches. His knack for visual storytelling is what sets him apart — his creative instincts were not only eye-catching but also focused on meeting strategic goals.
BJ Bergey, COO
1SEO Digital Agency — Letter of Recommendation
“
What truly distinguishes Bobby is his forward-thinking mentality. Bobby doesn't just adapt to new trends — he anticipates them. He isn't just reacting to the present; he's shaping the future.
BJ Bergey, COO
1SEO Digital Agency — Letter of Recommendation
CanvasRebel
Meet Bobby Bengal
A feature interview exploring Bobby's creative journey, philosophy, and the work behind the campaigns — published by CanvasRebel Magazine, a platform spotlighting the most innovative entrepreneurs and creatives.
“
Bobby Ben-Gal is an incredible addition to any organization looking for an individual who offers a blend of creativity, forward-thinking, and strategy-driven execution. I have every confidence that he will bring the same level of excellence to his future endeavors.
BJ Bergey, COO
1SEO Digital Agency — Letter of Recommendation
WORK
Let's BuildSomethingThat Matters.
The best creative work doesn't just get attention. It builds brands, moves audiences, and drives real growth. If that's what you're looking for — let's talk.
Portfolio
LinkedIn
Location
Miami, FL — Available Worldwide